East Coast Baijiu strives to become the leading manufacturer of Chinese Baijiu outside of China. Baijiu is the world’s best selling spirit, representing over 30% of all the spirits sold in the world. In Australia, we are in a special position to create and provide Baijiu lovers with amazing high-quality Baijiu. Sorghum, Baijiu’s main ingredient, is Australia’s largest summer crop and we export a great deal of it every year to China for the purpose of making Baijiu. Our access to high-quality Australian Sorghum and Australia’s well-established wine and spirits industry means we can create classic Baijiu styles as well as new and exciting Baiju flavors aged in various wine and spirit oak barrels.